Farther Financial, Head of Product Design
2022 - 2023

Wealth management technology with expert advisors and comprehensive financial support.

My Responsibilities

Redesigned entire mobile app and supported a mobile dev to rebuild the entire app (Android & iOS) from scratch in 5 months, increasing user engagement on mobile by 325%

My Impact

Redesigned dark and light themes of the new brand to apply color theory correctly, increasing consistency and legibility, establishing a clearer UI hierarchy
Directed a senior designer to create and implement design tokens, enabling the front-end teams to be more in lockstep with the design team
Created the first product design system, increasing consistency across both the design team and front-end teams, while decreasing the overall time to design and build new experiences
Redesigned entire web app, and supported front-end and back-end devs to rebuild, feature by feature, increasing consumer engagement overall by 92%
Redesigned, and supported front-end and back-end devs to rebuild, key features of the consumer app to allow for the company to expand from a single custodian platform to a quad-custodial offering
Designed, and supported front-end and back-end devs to build, a new tasking feature for internal support, ops, and advisors to collaborate more effectively, greatly increasing confidence, accountability, and reporting across all 3 teams
Redesigned, and supported front-end and back-end devs to rebuild, an investment portfolio re-balancer for the ops team, speeding up daily trading per ops member from hours to mins