Farther Financial Avatar
Farther Financial, Head of Product Design
2022 - 2023

Wealth management technology with expert advisors and comprehensive financial support.

My Responsibilities

Redesigned entire mobile app and supported a mobile dev to rebuild the entire app (Android & iOS) from scratch in 5 months, increasing user engagement on mobile by 325%
A overview of the redesigned Farther Financial mobile app, showing the welcome screen, home dashboard, and accounts list.

My Impact

Redesigned dark and light themes of the new brand to apply color theory correctly, increasing consistency and legibility, establishing a clearer UI hierarchy
Directed a senior designer to create and implement design tokens, enabling the front-end teams to be more in lockstep with the design team
Created the first product design system, increasing consistency across both the design team and front-end teams, while decreasing the overall time to design and build new experiences
Desktop and mobile dashboard view of Farther product
Redesigned entire web app, and supported front-end and back-end devs to rebuild, feature by feature, increasing consumer engagement overall by 92%
Redesigned, and supported front-end and back-end devs to rebuild, key features of the consumer app to allow for the company to expand from a single custodian platform to a quad-custodial offering
Designed, and supported front-end and back-end devs to build, a new tasking feature for internal support, ops, and advisors to collaborate more effectively, greatly increasing confidence, accountability, and reporting across all 3 teams
Overview of tasks feature built into the ops portal for the internal customer success team
Redesigned, and supported front-end and back-end devs to rebuild, an investment portfolio re-balancer for the ops team, speeding up daily trading per ops member from hours to mins