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I'm Bobby BRAY

An Experienced
Product Designer

I design high-converting financial and SaaS products for founders and industry leaders, spanning from Pre-seed to Series B startups, with a focus on B2B and B2C omni-channel strategies, globally.
I've spent the last 16+ years helping build impactful, best-in-class companies, teams, and products. I have a passion for taking on complex problems and designing elegant, simple solutions that surprise and delight users.
Image of me presenting to senior leaders at Intuit a new concept for help.An image of me working with a hand-picked team of design leads to re-image help across all Intuit products.
Experience
Skills

Experience Highlights

Product Design:
16+ years globally crafting B2B and B2C brands and products across diverse form factors.

Leadership:
13+ years leading cross-functional teams to define product strategy, delivering simple, well-designed solutions addressing unique business and user needs.

Design Systems:
Spearheaded the creation of complex multi-platform design systems and pattern libraries for 12+ years.

Financial Technology Expertise:
11+ years specializing in financial technology, including 6+ years designing and managing payment card programs.

User Research:
Conducted qualitative research for 11+ years, leveraging insights to drive informed product decisions.

Metrics-Driven Design:
Applied metrics for 11+ years to guide design decisions and measure success.

Executive Coaching:
Provided design and innovation coaching to senior executives for 8+ years, reporting directly to the CEO for 6+ years.

Patented Solutions:
Recognized for ingenuity with the successful design and patenting of two utility solutions.

Skill Highlights

Product Process Expertise:
Proficient in the end-to-end iterative product process, utilizing personas, job stories, journey mapping, content modeling, wire-framing, prototyping, user testing, and high-fidelity visuals. Collaborates seamlessly with PM and PD in agile methodologies.

Time Management and Team Balance:
Excellently manages time and priorities while harmonizing team dynamics, product goals, and processes.

Design and Systems Thinking:
Demonstrates excellent design and systems thinking, guiding, evaluating, and redirecting as needed.

Effective Communication:
Proficient communicator with strong presentation skills, adept at articulating ideas, engaging in healthy debate, and accepting directional feedback.

Continuous Learning and Awareness:
Naturally curious and passionate about design and digital products, maintaining awareness of evolving tools, technologies, resources, and trends.

Operational Excellence:
Deep operational rigor, consistently seeking to enhance team culture (people, process, and tools) and cross-functional partnerships.

Aesthetics Awareness:
Extremely passionate and experienced, emphasizing the importance of design aesthetics.

Collaborative and Humble:
Enjoys collaborating with fellow designers, consistently exhibiting kindness and humility in everyday interactions.

A few of the brands &
experiences
I’ve touched:

ADP LogoAlphaPlay A.I. LogoArise LogoAvid LogoBBVA LogoBe:Seen Health LogoCare.com LogoCorel LogoDirect LogoElo 7 LogoFarther Financial LogoFIS LogoR.A. Hero LogoIntuit LogoIntuit Mint LogoIntuit Proconnect LogoIntuit Quickbooks LogoIntuit Turbotax LogoLiberty Lending LogoMadcap Software LogoMastercard LogoNewBlueFX logoOptum Bank LogoQuicken LogoRed Bull LogoRenovate America LogoSainsbury's LogoSony LogoTutuka Logo
Farther Financial
Head of Product Design
2022 - 2023
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Desktop and mobile dashboard view of Farther product
Farther Financial
Head of Product Design
2022 - 2023
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A overview of the redesigned Farther Financial mobile app, showing the welcome screen, home dashboard, and accounts list.
Farther Financial
Head of Product Design
2022 - 2023
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Overview of tasks feature built into the ops portal for the internal customer success team
Be:Seen Health
Co-Founder, Chief Product & Design Officer
2020 - 2022
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An overview of the Be:Seen Health mobile app.
Be:Seen Health
Co-Founder, Chief Product & Design Officer
2020 - 2022
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Overview of the setup forms within the Be:Seen provider portal.
EngageFT & OptimizeFT
Co-Founder & Chief Experience Officer
2017 - 2022
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Intuit Identity System: Harmony Styling Patterns - v1
EngageFT & OptimizeFT
Co-Founder & Chief Experience Officer
2017 - 2022
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Brand style guide and UX flows for Reach Life program
EngageFT & OptimizeFT
Co-Founder & Chief Experience Officer
2017 - 2022
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Overview of the setup vs ongoing management mobile screens for the Reach Life program.

A closer look at a few of the challenges I’ve been apart of: