Creative Director  |  Product Designer

Multidisciplinary technologist who enjoys crafting interfaces & designing meaningful product experiences.

Currently, working with a powerhouse team @EngageFT to launch innovative payment card solutions.
B.G.BRAY

I'm Bobby G. Bray Jr., I first attended Herron School of Art and Design studying Visual Communications, then went on to receive a Bachelor's in Digital Art & Design from The Art Institute of Indianapolis with an emphasis on branding, advertising/marketing, software and user experience.

I've since worked & partnered with a lot of amazing technology companies worldwide. Giving me the opportunity to experience designing across platforms (web, tablet, phone, watch, iOS, Android, emerging technologies) and mediums, with a deep focus on the financial technology (fin-tech) industry.

As a Product Designer, I strive to make emotionally engaging experiences with a user-centered approach. My goal is to touch people by creating interactions and flows that are simple, solve a big human need, and that work flawlessly. Products have so many moving parts and the experience portion of the work is the most difficult, it requires a GREAT understanding of how development works and the specific environment you're working in. It requires an extensive understanding of interaction models, behavioral science and visual language constraints. Way beyond just the physical pixels... (but I really enjoy those too)!

In a Creative Director position, I must play a role with each of the team members involved in the product and brand processes, all while building empathy for users and marrying what they actually need with what the business wants to get in return. Tying everything together, and making process improvements where needed.

As a trained Innovation Catalyst from Intuit, I also coach and facilitate product teams to c-level leaders using "Design for Delight" techniques, a combination of design thinking and rapid/lean experimentation methods, in order to build and maintain a culture that fosters engagement and encourages innovation.

Here's a few of the brands &
experiences
I’ve touched...

2014 TurboTax iOS Auth. Experiences

A glimpse of a few iOS UI iterations I went through for the first version of our native OS authentication experiences.

Created the authentication UI's while working with 1 domain specific interaction designer and his entire team of engineers/PM's, also used the core TurboTax UX team as reference to incorporate this component/widget into all platforms.

Click to view on Dribbble »
2014 TurboTax iOS Auth. Experiences

A glimpse of a few iOS UI iterations I went through for the first version of our native OS authentication experiences.

Created the authentication UI's while working with 1 domain specific interaction designer and his entire team of engineers/PM's, also used the core TurboTax UX team as reference to incorporate this component/widget into all platforms.

Click to view on Dribbble »
2014 TurboTax iOS Auth. Experiences

A glimpse of a few iOS UI iterations I went through for the first version of our native OS authentication experiences.

Created the authentication UI's while working with 1 domain specific interaction designer and his entire team of engineers/PM's, also used the core TurboTax UX team as reference to incorporate this component/widget into all platforms.

Click to view on Dribbble »
One Intuit Re-Branding

Role: Art Direction / Branding

Team: Fully cross functional and cross business unit team, with minimal outside agency resourcing

Problem: Take a house of brands and turn them into a branded house. Making Intuit the core brand with its main cornerstones more of a family of brands that play nicely together in a ecosystem designed around simplifying the business of life.

Products: Intuit | TurboTax | QuickBooks | Mint | ProConnect

One Intuit Re-Branding

Role: Art Direction / Branding

Team: Fully cross functional and cross business unit team, with minimal outside agency resourcing

Problem: Take a house of brands and turn them into a branded house. Making Intuit the core brand with its main cornerstones more of a family of brands that play nicely together in a ecosystem designed around simplifying the business of life.

Products: Intuit | TurboTax | QuickBooks | Mint | ProConnect

B2B Fin-tech Concept

A glimpse of a side project i've been working on.

Role: Product Design / Art Direction / Branding

2014 TurboTax iOS Auth. Experiences

A glimpse of a few iOS UI iterations I went through for the first version of our native OS authentication experiences.

Created the authentication UI's while working with 1 domain specific interaction designer and his entire team of engineers/PM's, also used the core TurboTax UX team as reference to incorporate this component/widget into all platforms.

Click to view on Dribbble »
B2B Fin-tech Concept

A glimpse of a side project i've been working on.

Role: Product Design / Art Direction / Branding

2014 TurboTax iOS Auth. Experiences

A glimpse of a few iOS UI iterations I went through for the first version of our native OS authentication experiences.

Created the authentication UI's while working with 1 domain specific interaction designer and his entire team of engineers/PM's, also used the core TurboTax UX team as reference to incorporate this component/widget into all platforms.

Click to view on Dribbble »
In-App Customer Survey Experience

Quick project to create a seamless in-app experience to gain customer insights from a suite of applications for small businesses.

Click to view on Dribbble »
One Intuit Re-Branding

Role: Art Direction / Branding

Team: Fully cross functional and cross business unit team, with minimal outside agency resourcing

Problem: Take a house of brands and turn them into a branded house. Making Intuit the core brand with its main cornerstones more of a family of brands that play nicely together in a ecosystem designed around simplifying the business of life.

Products: Intuit | TurboTax | QuickBooks | Mint | ProConnect

2014 TurboTax Mobile - Returning User: Sign In Demo Animation

Dialing in the animations & transitions for the returning user experience of our identity widget that's used within Intuit's TurboTax mobile applications.

Created the authentication UI's while working with 1 domain specific interaction designer and his entire team of engineers/PM's, also used the core TurboTax UX team as reference to incorporate this component/widget into all platforms.

Click to view on Dribbble »
2014 TurboTax iOS Auth. Experiences

A glimpse of a few iOS UI iterations I went through for the first version of our native OS authentication experiences.

Created the authentication UI's while working with 1 domain specific interaction designer and his entire team of engineers/PM's, also used the core TurboTax UX team as reference to incorporate this component/widget into all platforms.

Click to view on Dribbble »
2014 TurboTax iOS  Auth. Experiences
2014 TurboTax Web Auth. Experiences

A glimpse of some of the detailed work for the TurboTax authentication experiences for 2014.

Created the UI's while working with 1 domain specific interaction designer and his entire team of engineers/PM's, also used the core TurboTax UX team as reference to incorporate this component/widget into all platforms.

Click to view on Dribbble »
2014 TurboTax Web  Auth. Experiences
2014 TurboTax iOS Auth. Experiences

A glimpse of a few iOS UI iterations I went through for the first version of our native OS authentication experiences.

Created the authentication UI's while working with 1 domain specific interaction designer and his entire team of engineers/PM's, also used the core TurboTax UX team as reference to incorporate this component/widget into all platforms.

Click to view on Dribbble »
Central Technology’s Visual Framework...

A visual framework I created and built with 1 engineer to solve for front-end engineers and visuals designers in Intuit’s central technology group. Enabling them to build internal widgets and platforms quickly and with consistency across teams.

Click to view on Dribbble »
Central Technology’s Visual Framework...
Intuit Identity System: applying Harmony (QuickBooks) Styling Patterns - v1

High level corner shot of a sign in/up pattern & styles document I was working on to add to one of our internal style guides, Harmony... which covers the QuickBooks ecosystem.

I used existing patterns/styles to apply to our authentication widget while working with 1 domain specific interaction designer, also using the core Harmony UX team as a reference.

Click to view on Dribbble »
Intuit Identity System: Harmony Styling Patterns - v1
Visual Framework Icon Intro Animation

Created this new icon a while ago to brand the visual framework service I've been working on. Then got the itch to see it actual move and come alive... soooo, I took a quick stab at seeing what it would look like as an intro animation on the homepage.

Animation created with AE & PS.

This was part of a visual framework I created and built with 1 engineer to solve for front-end engineers and visuals designers in Intuit’s central technology group. Enabling them to build internal widgets and platforms quickly and with consistency across teams.

Click to view on Dribbble »
Design to Dev Specs

Role: UI / Art Direction / Branding

Problem: Creating design documentation for configurable widgets, showing every state and how every element in each state is styled / configured.

Products: TurboTax | QuickBooks | Mint | ProConnect

20/20 Community Configuration Experience

Worked with a team of 2 engineers to solve the problem of making a web-based question and answer community platform more customizable and useful to fit the wide user base.

Also was apart of the team that did the initial redesign for the new platform, Intuit wide.

Here is the TurboTax Community today: https://ttlc.intuit.com

2014 TurboTax iOS Auth. Experiences

A glimpse of a few iOS UI iterations I went through for the first version of our native OS authentication experiences.

Created the authentication UI's while working with 1 domain specific interaction designer and his entire team of engineers/PM's, also used the core TurboTax UX team as reference to incorporate this component/widget into all platforms.

Click to view on Dribbble »
HERO Finance Coming Soon Email - Rev1

Defined the general structure and responsiveness for email suite, while applying the "coming soon" content to present to the client.

This was part of a much larger UI revamping project I worked on for the company.

Click to view on Behance »
HERO Finance Coming Soon Email - Rev1
2014 TurboTax Web Auth. Experiences

A glimpse of some of the detailed work for the TurboTax authentication experiences for 2014.

Created the UI's while working with 1 domain specific interaction designer and his entire team of engineers/PM's, also used the core TurboTax UX team as reference to incorporate this component/widget into all platforms.

Click to view on Dribbble »
CodeCasts - Initial UI Creation 2012

Glimpse of an internal "whitespace" project I worked on. Still need to clean things up & finish the UI completely, but wanted to share the time boxed version first.

I created the UX/UI on this project while working with a team of 5 engineers to run experiments, validated the concept, and built the entire platform in 3 days.

Click to view more »
CodeCasts - Initial UI Creation 2012
Updated Developer Portal Email Templates

Created a simple HTML email template that will work across a few different email types, as well as updated our internal Developer Portal's visual appearance from the current all type solution.

Click to view on Dribbble »
Updated Services Portal: Email Templates
Native iOS Services Portal App – Concept/Prototype

v1 concept validated & built in a 3 day innovation hackathon. Engineers explored Swift programming language, while I pushed myself to build the entire UI & flows with Sketch3, then fully prototype it with POP App.

Click to view on Dribbble »
Native iOS Services Portal App – Concept/Prototype
2013 Intuit Internal Conference Registration Flow

Created the UX/UI and worked with 2 engineers for our internal conference website and app as a side "whitespace" project... here's the confirmation overlay UI in the registration flow once logged in.

Click to view on Behance »
2013 Intuit Internal Conference Registration Flow
iOS Buy/Sell App - Old Sneak Preview

Took a fully functional buy/sell user-generated site, with style-guide, and made it into a completely native iOS app, in a completely different language.

Click to view on Dribbble »
2013 Intuit Internal Conference Registration Flow

Created the UX/UI and worked with 2 engineers for our internal conference website and app as a side "whitespace" project... here's the confirmation overlay UI in the registration flow once logged in.

Click to view on Behance »
2013 Intuit Internal Conference Registration Flow
iOS Buy/Sell App - Old Sneak Preview

Took a fully functional buy/sell user-generated site, with style-guide, and made it into a completely native iOS app, in a completely different language.

Click to view on Dribbble »
iOS Buy/Sell App - Old Sneak Preview
2013 Intuit Internal Conference Registration Flow

Created the UX/UI and worked with 2 engineers for our internal conference website and app as a side "whitespace" project... here's the confirmation overlay UI in the registration flow once logged in.

Click to view on Behance »
2013 Intuit Internal Conference Registration Flow
Provider Search & Select Widgets

Role: UI / Art Direction / Branding

Team: Full agile development team (UI, UX, PM, Dev)

Problem: Create a widget that has configurable parameters in order to allow multiple product teams to adopt the best in class account connection search and select widgets, while still giving their individual users a seamless experience.

Products: TurboTax | QuickBooks | Mint | ProConnect

TurboTax 2013 Mobile OCR - v1

A quick initiative to create the UX/UI for a mobile component/widget that could be embed within multiple applications, could be themed to make the experience seamless, and the first adopter which needed it within weeks was the TurboTax mobile application, SnapTax.

Initially designed for W-2 import, then was expanded to support checks, receipts, and multiple other tax documents, in support of all our other small business/accountant products.

Click to view more »
TurboTax 2013 Mobile OCR - v1 (rebound)
2013 OCR: Document Capture Component - v1

A quick initiative to create the UX/UI for a mobile component/widget that could be embed within multiple applications, could be themed to make the experience seamless, and the first adopter which needed it within weeks was the TurboTax mobile application, SnapTax.

Initially designed for W-2 import, then was expanded to support checks, receipts, and multiple other tax documents, in support of all our other small business/accountant products. 

Click to view more »
2013 OCR: Document Capture Component - v1
2012 Video Sharing Site Design

Complete initial site design (UX/UI) for a video sharing platform, working with 1 engineer to create the sites MVP for launch.

Click to view on Behance »
2012 Video Sharing Site Design
2012 Vibop 2.0 UI/UX & Branding

As the sole in-house designer, I created the first version of the entire branding, UX/UI and marketing website/collateral for NewBlue, Inc's mobile and web apps, Vibop. Working as a startup with 1 PM, 1 engineers, and a video/motion designer.

Vibop is a theme based video editing app in the Apple App Store and on YouTube Create.

Click to view more »
2012 Vibop 2.0 UI & Branding
2012 Vibop 2.0 UI/UX & Branding

As the sole in-house designer, I created the first version of the entire branding, UX/UI and marketing website/collateral for NewBlue, Inc's mobile and web apps, Vibop. Working as a startup with 1 PM, 1 engineers, and a video/motion designer.

Vibop is a theme based video editing app in the Apple App Store and on YouTube Create.

2012 NBI Interactive Home Page Concept

One of many home-page concepts I created as the sole in-house designer for NewBlue, Inc.

Doing both the UX/UI I built interactive roll overs that gave brief descriptions with call-to-action buttons about each entity of the business. Main Graphic also demonstrates how the businesses link together as a whole. Actual design ultimately got changed, but this was my more preferred version.

Click to view on Behance »
2012 NBI Interactive Home Page Concept

coming soon...

A little closer look into a few of the challenges I’ve recently been apart of...

EngageFT
Chief Experience Officer

case study

Intuit
Lead Product Designer

case study

Renovate America
Lead UI Design Consultant

case study

NewBlueFX
Lead Product Designer

case study

Feel free to reach out...