I'm Bobby BRAY

An Experienced Product Designer Specializing in Fintech & Startups

I've spent the last 16+ years helping build impactful, best-in-class companies, teams, and products. I have a passion for taking on complex problems and designing elegant, simple solutions that surprise and delight users.

I've worked and partnered with a lot of fantastic technology companies worldwide. My experience has allowed me to develop a deep understanding of how to design across multi-user ecosystems, platforms, emerging technologies, and mediums.

Experience
Skills

Experience Highlights

Product Design:
16+ years globally crafting B2B and B2C brands and products across diverse form factors.

Leadership:
13+ years leading cross-functional teams to define product strategy, delivering simple, well-designed solutions addressing unique business and user needs.

Design Systems:
Spearheaded the creation of complex multi-platform design systems and pattern libraries for 12+ years.

Financial Technology Expertise:
11+ years specializing in financial technology, including 6+ years designing and managing payment card programs.

User Research:
Conducted qualitative research for 11+ years, leveraging insights to drive informed product decisions.

Metrics-Driven Design:
Applied metrics for 11+ years to guide design decisions and measure success.

Executive Coaching:
Provided design and innovation coaching to senior executives for 8+ years, reporting directly to the CEO for 6+ years.

Patented Solutions:
Recognized for ingenuity with the successful design and patenting of two utility solutions.

Skill Highlights

Product Process Expertise:
Proficient in the end-to-end iterative product process, utilizing personas, job stories, journey mapping, content modeling, wire-framing, prototyping, user testing, and high-fidelity visuals. Collaborates seamlessly with PM and PD in agile methodologies.

Time Management and Team Balance:
Excellently manages time and priorities while harmonizing team dynamics, product goals, and processes.

Design and Systems Thinking:
Demonstrates excellent design and systems thinking, guiding, evaluating, and redirecting as needed.

Effective Communication:
Proficient communicator with strong presentation skills, adept at articulating ideas, engaging in healthy debate, and accepting directional feedback.

Continuous Learning and Awareness:
Naturally curious and passionate about design and digital products, maintaining awareness of evolving tools, technologies, resources, and trends.

Operational Excellence:
Deep operational rigor, consistently seeking to enhance team culture (people, process, and tools) and cross-functional partnerships.

Aesthetics Awareness:
Extremely passionate and experienced, emphasizing the importance of design aesthetics.

Collaborative and Humble:
Enjoys collaborating with fellow designers, consistently exhibiting kindness and humility in everyday interactions.

A few of the brands &
experiences
I’ve touched:

Be:Seen Health
Co-Founder, Chief Product & Design Officer
2020 - 2022
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EngageFT & OptimizeFT
Co-Founder & Chief Experience Officer
2017 - 2022
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Farther Financial
Head of Product Design
2022 - 2023
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EngageFT & OptimizeFT
Co-Founder & Chief Experience Officer
2017 - 2022
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EngageFT & OptimizeFT
Co-Founder & Chief Experience Officer
2017 - 2022
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Farther Financial
Head of Product Design
2022 - 2023
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2014 TurboTax Web  Auth. Experiences
Be:Seen Health
Co-Founder, Chief Product & Design Officer
2020 - 2022
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EngageFT & OptimizeFT
Co-Founder & Chief Experience Officer
2017 - 2022
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Central Technology’s Visual Framework...
EngageFT & OptimizeFT
Co-Founder & Chief Experience Officer
2017 - 2022
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Intuit Identity System: Harmony Styling Patterns - v1

A closer look at a few of the challenges I’ve been apart of: