CREATIVE DIRECTOR  |  PRODUCT DESIGNER

I enjoy crafting interfaces & designing meaningful experiences.

I'm Bobby G. Bray Jr., I first attended Herron School of Art and Design studying visual communications, then went on to receive my B.S. in graphic design from The Art Institute of Indianapolis with an emphasis on branding, advertising, print, and web design. I've since worked & partnered with a lot of amazing technology companies, ultimately expanding my craft into creative/art direction and software product design.

As a Product Designer I strive to make emotionally engaging designs with a user-centered approach. My goal is to touch people by creating designs that are simple, solve a big human need, and that work flawlessly. I've designed across platforms (web, tablet, phone, iOS, Android, emerging technologies) and mediums, with a focus on brand and product design. Design has so many moving parts and the experience portion of the work is the most difficult, it requires a GREAT understanding of how development works and the specific environment you're working in. It requires an extensive understanding of interaction models and visual language constraints. Way beyond just the physical pixels... (but I enjoy those too)!

In a Creative Director position, I must play a role with each of the team members involved in the product and brand processes, all while building empathy for users and marrying what they actually need with what the business wants to get in return. Tying everything together, and making process improvements where needed.

As a trained Innovation Catalyst from Intuit, I also coach leaders and teams across entire organizations using design for delight techniques, approaches and rational, in order to build and maintain the culture that fosters engagement and encourages innovation – a culture where emotionally engaging products that people love can be created. Evoking positive emotion by going beyond customer expectations in delivering ease and benefit throughout the customer journey.

A few of the
brands I’ve touched

UI

– User Interface Design –

User interface, and/or visual design communicates messages and solves problems in emotionally compelling ways. It reinforces the meaning of content and helps users make connections. Useful meets beautiful... form follows function.

UX

– User Experience Design –

User experience, and/or interaction design, is the process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product.

PRODUCT DESIGN

Is the whole process...

Helping identify, investigate, and validate the problem, and ultimately craft, design, test and ship the solution. Present a Product Designer with a solution, and they will tell you what’s wrong with it.

Product Design solves users’ problems, and in the most beneficial way to the business. A key aspect of Product Design is understanding the business value behind every decision. Data informs everything done, user research checks the assumptions, and all is measured for success through business and engagement metrics.

Interaction Design, Graphic/Visual Design, Motion/Animation Design, User Research, Data Analyst, Prototyper, and Business Strategist classically all have been individual roles, all of them still are, but are also all necessary components of a good individual Product Designer.

Check out a glimpse of the experiences I've worked on below...

A few of the pieces have separate full pages that show a little more of the project, for now, most link to their associated Dribbble or Behance post. Unfortunately, I'm not accepting new work at the moment, but I always enjoy meeting new people, so if you like what you see, feel free to say hi.

2014 TurboTax Mobile - Returning User: Sign In Demo Animation
One Intuit Re-Branding

Role: Art Direction / Branding

Team: Fully cross functional and cross business unit team, with minimal outside agency resourcing

Problem: Take a house of brands and turn them into a branded house. Making Intuit the core brand with its main cornerstones more of a family of brands that play nicely together in a ecosystem designed around simplifying the business of life.

Products: Intuit | TurboTax | QuickBooks | Mint | ProConnect

Quick Sketch: Favorite Quote Typography
2014 TurboTax iOS Auth. Experiences

A glimpse of a few iOS UI iterations I went through for the first version of our native OS authentication experiences.

Created the authentication UI's while working with 1 domain specific interaction designer and his entire team of engineers/PM's, also used the core TurboTax UX team as reference to incorporate this component/widget into all platforms.

Click to view on Dribbble »
2014 TurboTax iOS  Auth. Experiences
B2B Fin-tech Concept

A glimpse of a side project i've been working on.

Role: Product Design / Art Direction / Branding

2014 TurboTax iOS  Auth. Experiences
Upload Widget

Role: UI / Art Direction / Branding

Team: Full agile development team (UI, UX, PM, Dev)

Problem: Create a widget that has configurable parameters in order to allow multiple product teams to adopt the best in class document upload widget, while still giving their individual users a seamless experience.

Products: TurboTax | QuickBooks | Mint | ProConnect

2014 TurboTax Mobile - Returning User: Sign In Demo Animation

Dialing in the animations & transitions for the returning user experience of our identity widget that's used within Intuit's TurboTax mobile applications.

Created the authentication UI's while working with 1 domain specific interaction designer and his entire team of engineers/PM's, also used the core TurboTax UX team as reference to incorporate this component/widget into all platforms.

Click to view on Dribbble »
In-App Customer Survey Experience

Quick project to create a seamless in-app experience to gain customer insights from a suite of applications for small businesses.

Click to view on Dribbble »
Provider Search & Select Widgets

Role: UI / Art Direction / Branding

Team: Full agile development team (UI, UX, PM, Dev)

Problem: Create a widget that has configurable parameters in order to allow multiple product teams to adopt the best in class account connection search and select widgets, while still giving their individual users a seamless experience.

Products: TurboTax | QuickBooks | Mint | ProConnect

2014 TurboTax Android Auth. Experience: Create

A glimpse of the native Android authentication experience we built this year. This was one of the UI revs that I preferred - showing part of the Create Account flow and error validation UI. Utilizes the top utility bar, giving the user context to the time while doing their timely taxes. This version also uses a background marketing image, calling out the form/card, while giving the sign in/up experience more visual delight, and bringing consistency from the web marketing site.

I created the UI's while working with 1 domain specific interaction designer and his entire team of engineers/PM's, also used the core TurboTax UX team as reference to incorporate this component/widget into all platforms.

Click to view on Dribbble »
2014 TurboTax Android Auth. Experience: Create
Provider Search & Select Widgets

Role: UI / Art Direction / Branding

Team: Full agile development team (UI, UX, PM, Dev)

Problem: Create a widget that has configurable parameters in order to allow multiple product teams to adopt the best in class account connection search and select widgets, while still giving their individual users a seamless experience.

Products: TurboTax | QuickBooks | Mint | ProConnect

Design to Dev Specs

Role: UI / Art Direction / Branding

Problem: Creating design documentation for configurable widgets, showing every state and how every element in each state is styled / configured.

Products: TurboTax | QuickBooks | Mint | ProConnect

20/20 Community Configuration Experience

Worked with a team of 2 engineers to solve the problem of making a web-based question and answer community platform more customizable and useful to fit the wide user base.

Also was apart of the team that did the initial redesign for the new platform, Intuit wide.

Here is the TurboTax Community today: https://ttlc.intuit.com

Provider Search & Select Widgets

Role: UI / Art Direction / Branding

Team: Full agile development team (UI, UX, PM, Dev)

Problem: Create a widget that has configurable parameters in order to allow multiple product teams to adopt the best in class account connection search and select widgets, while still giving their individual users a seamless experience.

Products: TurboTax | QuickBooks | Mint | ProConnect

2012 Vibop 2.0 UI/UX & Branding

As the sole in-house designer, I created the first version of the entire branding, UX/UI and marketing website/collateral for NewBlue, Inc's mobile and web apps, Vibop. Working as a startup with 1 PM, 1 engineers, and a video/motion designer.

Vibop is a theme based video editing app in the Apple App Store and on YouTube Create.

Click to view more »
CodeCasts - Initial UI Creation 2012

Glimpse of an internal "whitespace" project I worked on. Still need to clean things up & finish the UI completely, but wanted to share the time boxed version first.

I created the UX/UI on this project while working with a team of 5 engineers to run experiments, validated the concept, and built the entire platform in 3 days.

Click to view more »
CodeCasts - Initial UI Creation 2012
CodeCasts - Initial UI Creation 2012 (rebound)

Glimpse of an internal whitespace project I worked on a while back. Still need to clean things up & finish the UI completely, but wanted to share the time boxed version first.

I created the UX/UI on this project while working with a team of 5 engineers to run experiments, validated the concept, and built the entire platform in 3 days.

Click to view more »
CodeCasts - Initial UI Creation 2012 (rebound)
2013 OCR: Document Capture Component - v1

A quick initiative to create the UX/UI for a mobile component/widget that could be embed within multiple applications, could be themed to make the experience seamless, and the first adopter which needed it within weeks was the TurboTax mobile application, SnapTax.

Initially designed for W-2 import, then was expanded to support checks, receipts, and multiple other tax documents, in support of all our other small business/accountant products. 

Click to view more »
2013 OCR: Document Capture Component - v1
TurboTax 2013 Mobile OCR - v1

A quick initiative to create the UX/UI for a mobile component/widget that could be embed within multiple applications, could be themed to make the experience seamless, and the first adopter which needed it within weeks was the TurboTax mobile application, SnapTax.

Initially designed for W-2 import, then was expanded to support checks, receipts, and multiple other tax documents, in support of all our other small business/accountant products.

Click to view more »
TurboTax 2013 Mobile OCR - v1 (rebound)
Intuit Identity System: applying Harmony (QuickBooks) Styling Patterns - v1

High level corner shot of a sign in/up pattern & styles document I was working on to add to one of our internal style guides, Harmony... which covers the QuickBooks ecosystem.

I used existing patterns/styles to apply to our authentication widget while working with 1 domain specific interaction designer, also using the core Harmony UX team as a reference.

Click to view on Dribbble »
Intuit Identity System: Harmony Styling Patterns - v1
Quick Idea Generation: iPad Paper Sketches

Been utilizing FiftyThree's Paper App a lot! Anything from idea generation, to brainstorming, to helping engineers, and even full user flows.

Click to view on Dribbble »
Quick Idea Generation: iPad Paper Sketches
Updated Developer Portal Email Templates

Created a simple HTML email template that will work across a few different email types, as well as updated our internal Developer Portal's visual appearance from the current all type solution.

Click to view on Dribbble »
Updated Services Portal: Email Templates
Visual Framework Icon Intro Animation

Created this new icon a while ago to brand the visual framework service I've been working on. Then got the itch to see it actual move and come alive... soooo, I took a quick stab at seeing what it would look like as an intro animation on the homepage.

Animation created with AE & PS.

This was part of a visual framework I created and built with 1 engineer to solve for front-end engineers and visuals designers in Intuit’s central technology group. Enabling them to build internal widgets and platforms quickly and with consistency across teams.

Click to view on Dribbble »
Native iOS Services Portal App – Concept/Prototype

v1 concept validated & built in a 3 day innovation hackathon. Engineers explored Swift programming language, while I pushed myself to build the entire UI & flows with Sketch3, then fully prototype it with POP App.

Click to view on Dribbble »
Native iOS Services Portal App – Concept/Prototype
2014 TurboTax Android Auth. Experience

Dialing in the animations & transitions for the returning user experience of our OII widget used within the 2014 TurboTax app.

Decided during mid season I still wasn’t pleased with a few UI/UX solutions built into our app., so I took a stab at seeing if I could come up with better solutions for next year.

Click to view more »
Quick Sketch: Favorite Quote Typography
2014 TurboTax Mobile Android App: Redesign & Concept Update

During mid season I still wasn’t pleased with a few UI/UX solutions built into our app., so I took a stab at seeing if I could come up with better solutions for next year.

Click to view more »
Central Technology’s Visual Framework...

A visual framework I created and built with 1 engineer to solve for front-end engineers and visuals designers in Intuit’s central technology group. Enabling them to build internal widgets and platforms quickly and with consistency across teams.

Click to view on Dribbble »
Central Technology’s Visual Framework...
HERO Finance Coming Soon Email - Rev1

Defined the general structure and responsiveness for email suite, while applying the "coming soon" content to present to the client.

This was part of a much larger UI revamping project I worked on for the company.

Click to view on Behance »
HERO Finance Coming Soon Email - Rev1
HERO Finance Category Drop Down w/ Search

A product page category filter drop down, and search type ahead. 

This was part of a much larger UI revamping project I worked on for the company.

Click to view on Behance »
HERO Finance Category Drop Down w/ Search
2012 NBI Interactive Home Page Concept

One of many home-page concepts I created as the sole in-house designer for NewBlue, Inc.

Doing both the UX/UI I built interactive roll overs that gave brief descriptions with call-to-action buttons about each entity of the business. Main Graphic also demonstrates how the businesses link together as a whole. Actual design ultimately got changed, but this was my more preferred version.

Click to view on Behance »
2012 NBI Interactive Home Page Concept
2014 TurboTax Web Auth. Experiences

A glimpse of some of the detailed work for the TurboTax authentication experiences for 2014.

Created the UI's while working with 1 domain specific interaction designer and his entire team of engineers/PM's, also used the core TurboTax UX team as reference to incorporate this component/widget into all platforms.

Click to view on Dribbble »
2014 TurboTax Web  Auth. Experiences
iOS Buy/Sell App - Old Sneak Preview

Took a fully functional buy/sell user-generated site, with style-guide, and made it into a completely native iOS app, in a completely different language.

Click to view on Dribbble »
iOS Buy/Sell App - Old Sneak Preview
2013 Intuit Internal Conference Registration Flow

Created the UX/UI and worked with 2 engineers for our internal conference website and app as a side "whitespace" project... here's the confirmation overlay UI in the registration flow once logged in.

Click to view on Behance »
2013 Intuit Internal Conference Registration Flow
2012 Video Sharing Site Design

Complete initial site design (UX/UI) for a video sharing platform, working with 1 engineer to create the sites MVP for launch.

Click to view on Behance »
2012 Video Sharing Site Design
2012 Vibop 2.0 UI/UX & Branding

As the sole in-house designer, I created the first version of the entire branding, UX/UI and marketing website/collateral for NewBlue, Inc's mobile and web apps, Vibop. Working as a startup with 1 PM, 1 engineers, and a video/motion designer.

Vibop is a theme based video editing app in the Apple App Store and on YouTube Create.

Click to view more »
2012 Vibop 2.0 UI & Branding

Feel free to reach out!

Design@bobbygbrayjr.com  |  San Diego, California

Thank you! Your message has been received, I’ll try to respond as soon as possible.

Oops! Something went wrong while submitting the form