About Me
I'm Bobby Bray
I’m a Product & Design Leader with nearly two decades of experience building high-impact products across fintech, healthcare, and emerging technologies. My work spans product strategy, UX/UI, brand, and hands-on implementation, often acting as the connective tissue between vision, execution, and the teams responsible for both.
Over the years, I have collaborated directly with CEOs, C-suite leaders, and cross-functional teams to build products from zero to launch, especially in highly regulated industries where clarity, trust, and seamless UX are essential.
I help founders and teams turn bold ideas into scalable platforms through deep product thinking, brand-led design, and AI-enabled execution. My approach combines:
Product strategy & roadmap design
UX architecture, interface design, and prototyping
Brand development and narrative framing
AI-native product workflows for rapid prototyping, front-end development, and iteration
Cross-functional leadership connecting product, engineering, design, and compliance
Investor storytelling and deck development
Team coaching and design systems built for speed and scale
Clarity over complexity — break down the hard stuff, build the right thing first, communicate simply
Design-led execution — product and brand should be inseparable from the earliest phase
Velocity with precision — build fast without sacrificing trust, usability, or quality
AI-enabled systems — use tools that amplify creativity and accelerate execution
Founders building early-stage products in fintech, healthcare, and adjacent verticals
Teams looking to go from 0 → 1 with confidence and strategic clarity
Startups needing a product and design partner who can bridge strategy, design, and working code
Teams who value clarity, candor, and outcomes over buzzwords and fluff
Experience Highlights
Product Design:
16+ years globally crafting B2B and B2C brands and products across diverse form factors.
Leadership:
13+ years leading cross-functional teams to define product strategy, delivering simple, well-designed solutions addressing unique business and user needs.
Design Systems:
Spearheaded the creation of complex multi-platform design systems and pattern libraries for 12+ years.
Financial Technology Expertise:
11+ years specializing in financial technology, including 6+ years designing and managing payment card programs.
User Research:
Conducted qualitative research for 11+ years, leveraging insights to drive informed product decisions.
Metrics-Driven Design:
Applied metrics for 11+ years to guide design decisions and measure success.
Executive Coaching:
Provided design and innovation coaching to senior executives for 8+ years, reporting directly to the CEO for 6+ years.
Patented Solutions:
Recognized for ingenuity with successfully designing and patenting two utility solutions while working at Intuit.
Skill Highlights
Product Process Expertise:
Proficient in the end-to-end iterative product process, utilizing personas, job stories, journey mapping, content modeling, wire-framing, prototyping, user testing, and high-fidelity visuals. Collaborates seamlessly with PM and PD in agile methodologies.
Time Management & Team Balance:
Excellently manages time and priorities while harmonizing team dynamics, product goals, and processes.
Design & Systems Thinking:
Demonstrates excellent design and systems thinking, guiding, evaluating, and redirecting as needed.
Effective Communication:
Proficient communicator with strong presentation skills, adept at articulating ideas, engaging in healthy debate, and accepting directional feedback.
Continuous Learning & Awareness:
Naturally curious and passionate about design and digital products, maintaining awareness of evolving tools, technologies, resources, and trends.
Operational Excellence:
Deep operational rigor, consistently seeking to enhance team culture (people, process, and tools) and cross-functional partnerships.
Aesthetics Awareness:
Extremely passionate and experienced, emphasizing the importance of design aesthetics.
Collaborative & Humble:
Enjoys collaborating with fellow designers, consistently exhibiting kindness and humility in everyday interactions.
Let’s connect.
If you’d like to talk about product, design, or a project you’re building, feel free to connect with me on
LinkedIn, or send a message below.
