I'm Bobby G. Bray Jr., currently one of Intuit's Lead Principal Designers. I focus on user interfaces, pattern libraries, UI components, widgets and branding across all of our central technology group. Ultimately, working with all major cornerstone brands at Intuit, daily.

As a Product Designer I strive to make emotionally engaging designs with a user-centered approach. My goal is to touch people by creating designs that are simple, solve a big human need, and that work flawlessly. I've designed across platforms (web, tablet, phone, iOS, Android, emerging technologies) and mediums, with a focus on brand and product design. Design has so many moving parts and the experience portion of the work is the most difficult, it requires a GREAT understanding of how development works and the specific environment you're working in. It requires an extensive understanding of interaction models and visual language constraints. Way beyond just the physical pixels... (but I enjoy those too)!

In a Creative Director position, I must play a role with each of the team members involved in the product and brand processes, all while building empathy for users and marrying what they actually need with what the business wants to get in return. Tying everything together, and making process improvements where needed.

As an Innovation Catalyst at Intuit, I also coach leaders and teams across the entire organization using Design for Delight (D4D) techniques, approaches and rational, in order to build and maintain the culture that fosters engagement and encourages innovation – a culture where emotionally engaging products that people love can be created. Evoking positive emotion by going beyond customer expectations in delivering ease and benefit throughout the customer journey.

I first attended Herron School of Art and Design studying visual communications, then went on to receive my B.S. in graphic design from The Art Institute of Indianapolis with an emphasis on branding, advertising, print, and web design.